How Millennials Are Revolutionising Weddings in Uganda

According to a Ugandan experienced wedding planner, Andrew Kawesa of Rossy Roots Events and Anna Akakwasa of Evannah Events Specialists

Weddings are, in the eyes of many, bastions of tradition.

And for lots of people, there are certain rules that must be followed: the bride must wear a white dress, the ceremony must take place in a church and the couple must cut a fruitcake.

But of course, many Millennials are breaking with tradition, ripping up the rulebook and redefining what a wedding should look like.

For some, this means ditching the white dress and having a ‘cake’ made out of cheese, and for others, it means saying their vows up a mountain.

To find out the most common ways millennials are making weddings their own, we spoke to wedding planner Andrew and Anna of Rossy Events.

How Millennials are revolutionising weddings:

1. Skipping church

According to Andrew and Anna, it’s becoming increasingly common for couples to lean away from traditional church weddings in favour of low-key formalities at a registry office, often followed by a more elaborate blessing in a unique location.

 

 

“Couples are constantly pushing the boundaries in terms of where their wedding ceremony or blessing is taking place and this, in turn, helps them to infuse their own personality into their wedding,” Anna told Mikolo

This is backed up by data and online Bride’s research which found that more and more couples are choosing to hold their ceremonies and receptions at the same venue, with a country manor house proving the most popular location.

2. Spending more

According to research made from service providers, it has proven that of  70% couples they serve across Uganda,  have an average total wedding budget costs of 60M.

 

 

And Andrew points out that the average amount that couples are spending on their wedding has increased year on year for the past five years.

“Obviously this is still an average – lots of couples are spending less and equally there are a considerable number of luxury weddings with far higher spends,” Rossy events’ Andrew says.

3. Personalisation

We’re the ‘selfie generation,’ so it makes sense that millennials are increasingly making their weddings personal to them.

“Every couple is trying to look for the next big way to tell their story in a unique way through styling and props,” Anna explains.

“Because of this, weddings have become much more design-led – from large-scale installations to little details like signature cocktails.”

4. Marrying older

The marriage rate in Uganda is reportedly declining, but it could just be that Millennials are marrying later in life: “With so much focus now being on careers and other big life moments, couples are not necessarily getting married at such a young age,” Anna says.

According to Andrew, the average age for men to get married is 40 years and for women, it’s 25 years.

“Because of this almost a third of couples are now able to pay for their own weddings which in turn are driving them to budget more sensibly with things like weekday weddings becoming a more and more popular option,” Andrew explains.

5. DIY

“More and more couples are creating ‘DIY’ weddings where small elements such as favours, place cards, and invitations are made by hand,” says Anna.

“This is another simple way for a couple stick to their budgets and to infuse their personality and story into their wedding.”

It’s on-trend and allows couples to move away from the old-fashioned ‘cookie-cutter’ style wedding.

6. Social media influence

Whereas a couple getting married would once have a monogram, they now have a hashtag – there are even companies dedicated to coming up with witty hashtags for nuptials.

 

And of course, social media and other online blogs like Mikolo (www. Mikolo.com)  are fuelling pressure for one’s big day to be perfect: “Millennials are using them to create and follow new trends which are definitely impacting the entire styling element of a modern day bride’s wedding,” says Anna.

She believes our obsession with online blogs has created a generation far more interested in photography than our predecessors, and all aspects of a wedding – from the signs on the bar to the table settings – are more considered as a result.

“In a way, these Ugandan online blogs especially Mikolo have sparked off this whole change and revolutionising weddings.

Because people are inspired by the things that they’ve seen and read on such websites, they want to either recreate them or create something different that is inspired by it.”

Our weddings may be more digitally-inspired, but they’re also becoming more personal. And at the end of the day, a more personal wedding is a more meaningful one- Andrew and Anna concluded.

 

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